Exciting news for YouTube fans in the United States! YouTube has officially expanded its Premium Lite pilot program, offering a budget-friendly way to enjoy ad-free videos. As part of their commitment to enhancing viewer experiences, YouTube Premium Lite is designed to cater to those who want to enjoy their favorite content without interruptions.
Jack Greenberg, YouTube’s Director of Product Management, states, “Premium Lite provides a more affordable way for viewers to watch most YouTube videos without ads.” This rollout comes on the heels of YouTube Music and Premium surpassing a significant milestone of 125 million subscribers globally, including trial users.
Discover What Premium Lite Offers
Premium Lite is perfect for fans of various genres—be it gaming, cooking, comedy, or educational content. While this plan allows users to enjoy ad-free videos, those looking for additional features like offline playback, ad-free music, and background play will still need to opt for the full YouTube Premium experience.
Greenberg emphasizes, “With Premium Lite, users can enjoy their favorite videos with fewer interruptions.” This initiative not only enhances viewer satisfaction but also opens up new revenue streams for creators and partners.
Know Where Ads May Still Appear
While Premium Lite eliminates ads from most videos, certain areas still feature ads, including:
- Music content
- YouTube Shorts
- Search and browsing pages
Pricing and Availability
The Premium Lite plan launches in the U.S. for just USD 7.99 (approximately Rs. 695), a significant saving compared to the standard YouTube Premium plan priced at USD 13.99 (around Rs. 1,217). This service is compatible across multiple devices, making it easy to enjoy your content anywhere.
In the coming weeks, YouTube will extend Premium Lite to its current pilot markets, including Thailand, Germany, and Australia. Greenberg has also mentioned plans to introduce Premium Lite to additional countries this year while exploring innovative ways to enhance user subscriptions.
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