TRAI Introduces SMS-Only and Call-Only Plans: A Game Changer for Telecom Users
The Telecom Regulatory Authority of India (TRAI) has taken a significant step towards consumer empowerment by directing telecom operators to offer SMS-only and call-only plans. This initiative is part of the Telecom Consumers Protection (Twelfth Amendment) Regulations 2024, aimed at providing more tailored options for users.
Benefits for Users
With over 150 million 2G users in the country, this move is particularly beneficial for those who primarily use their phones for calls and SMS. Previously, even 2G customers had to purchase recharge plans that bundled data, calls, and SMS, often paying for services they didn’t use. Now, users can choose plans that fit their specific needs, ensuring they only pay for what they want.
Extended Validity for Special Tariff Vouchers
In addition, TRAI has announced that the validity of Special Tariff Vouchers for voice and SMS, along with Combo vouchers, will be extended to an impressive 365 days. This change is designed to enhance user experience and provide better value for money.
Impact on Telecom Operators
This directive could pose challenges for operators like Vi and Airtel, who have substantial 2G networks. Conversely, it may benefit those who primarily use Wi-Fi and seek recharge plans that focus on unlimited calling without the need for internet access.
Bundled Plans vs. Tailored Plans
While TRAI encourages tailored plans, many telecom operators are still experimenting with bundled plans that combine calls, data, SMS, and OTT benefits to boost their Average Revenue Per User (ARPU). TRAI’s new regulations are based on consumer survey results and stakeholder feedback, emphasizing the need for value-for-money tariff plans.
New Top-Up Vouchers
Additionally, TRAI has requested telecom operators to issue top-up vouchers in multiple denominations starting from Rs 10. The previous restriction on reserving the Rs 10 denomination solely for top-up vouchers has been lifted, making it easier for users to recharge as needed.
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