Sony India Welcomes Karan Aujla as Audio Brand Ambassador
Exciting news for music lovers! Sony India has appointed renowned musician Karan Aujla as the brand ambassador for its audio product category. This partnership underscores Sony’s commitment to enhancing its audio market presence while delivering unparalleled sound experiences to users.
The announcement coincides with an extensive promotional campaign featuring Aujla across various platforms, including digital media, outdoor advertising, and retail outlets. This initiative aims to elevate the visibility of Sony’s premium audio products, making them a must-have for audiophiles.
As part of this development, Sony India is expanding its ULT Power Sound sub-brand, launched in 2024. This impressive line targets consumers craving powerful and immersive audio experiences, featuring headphones and wireless speakers equipped with cutting-edge technologies like noise cancellation, enhanced bass, and crystal-clear sound.
In fact, Sony India reports that the ULT product line has experienced a remarkable 2X year-on-year growth, reflecting the increasing demand for high-quality audio solutions.
Karan Aujla shared his excitement about this collaboration, stating:
“Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio aligns perfectly with my passion for music. I’m thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audiences.”
Sunil Nayyar, Managing Director of Sony India, expressed enthusiasm for this partnership, highlighting Aujla’s global appeal and deep connection with fans. He believes this collaboration will transform how music is experienced, delivering immersive sound that resonates with audiences everywhere.
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Stay tuned for more updates and happy listening!
