Google, the tech giant renowned for its dominance in the search engine market, is facing increasing scrutiny over its business practices globally. Japan’s Fair Trade Commission (JFTC) is the latest entity to investigate Google, with reports suggesting that it could soon issue a cease-and-desist order against the company.
The investigation focuses on Google’s alleged antitrust violations in the smartphone market, where its contracts with device manufacturers may be stifling competition, particularly in the internet search space.
Japan’s Antitrust Investigation into Google
The JFTC commenced its investigation into Google’s practices in October 2023, after concerns emerged that the company’s agreements with smartphone manufacturers were anti-competitive. These contracts are believed to have prevented other search engines from being prominently displayed on smartphones, thereby limiting consumer choice and giving Google an unfair advantage.
The commission’s investigation could lead to a cease-and-desist order that would require Google to halt these practices. If issued, this order would align Japan with other countries, such as the U.S. and Canada, that are also challenging Google’s market dominance.
Japan’s potential action against Google is part of a broader global trend. In the U.S., the Department of Justice (DOJ) recently filed a case against Google, pushing for the company to divest its Chrome browser and temporarily exit the browser market. This move aims to reduce Google’s control over the search engine market, which is heavily tied to its dominance in the browser space. Google, however, has responded by negotiating changes to its contracts with Android and Chrome manufacturers.
As this unfolding situation continues to develop, consumers and competitors alike are watching closely. For those who want to explore the ever-expanding digital marketplace, visit Looffers.com for the latest offers and deals on technology and more!
