For those unfamiliar, Honey is a widely-used browser extension owned by PayPal. Recently, it has come under scrutiny for alleged unethical practices, particularly regarding its relationships with influencers. Content creator MegaLag produced an in-depth video highlighting Honey’s operations, claiming it deprives users of optimal discounts while cutting influencers out of the equation. She labeled it the biggest “influencer scam of all time.”
The Honey extension boasts over 19 million Chrome users, touting its ability to “find the internet’s best coupons” and apply them automatically at checkout. However, MegaLag’s investigation revealed that Honey often falls short of this promise. Her tests indicated that the extension frequently missed effective coupon codes or applied less advantageous ones. Moreover, it reportedly fails to incorporate better discounts discovered by users into its database.
MegaLag further emphasized that Honey prioritizes deals from retailers over providing users with maximum savings. This practice limits the coupons available to shoppers, ultimately benefiting retailers more than consumers. Evidence supporting these claims was found in Honey’s FAQs and promotional materials aimed at businesses, further solidifying her assertions.
What is the Honey Extension?
MegaLag also discussed how Honey intercepts affiliate link cookies, which effectively cuts influencers out of their commissions. For example, a $35 commission from a NordVPN subscription was allegedly rerouted to Honey, with only $0.89 returned to the user as cashback. Notable influencers like MrBeast and MKBHD, who have substantial followings, have promoted Honey in the past and may have been impacted by this practice.
In response to these allegations, Honey stated that it adheres to industry standards, including “last-click attribution,” directing users to the best deals rather than influencer links. PayPal has yet to comment on these claims.
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