Apple Makes Its Mark in India: A New Era for Smartphone Sales
In a remarkable achievement, Apple has secured a position among the top five smartphone brands in India for the first time since it began selling iPhones in the country. Preliminary data from IDC and Counterpoint Research, shared with Moneycontrol, reveals that Apple captured a market share of 9-10% during the festive October–December quarter of 2024.
Driving Factors Behind Apple’s Success
This significant milestone highlights Apple’s rising popularity in India, largely fueled by festive discounts, no-cost EMI options, and attractive deals from online retailers. According to Upasana Joshi, Research Director at IDC, “Apple set a record by entering the top five vendor list for the Indian smartphone market in Q4 2024 with a market share exceeding 9 percent. Festive discounts drove this growth, alongside affordability offers such as 24-month no-cost EMIs, which ran throughout 2024 and emerged as one of the leading factors for this surge.”
The Appeal of Premium Smartphones
Apple’s strategy of focusing on older models, such as the iPhone 15 and iPhone 13, has also played a crucial role in boosting sales. Tarun Pathak, Research Director at Counterpoint Research, noted that the growing preference for premium smartphones in India has significantly benefited Apple. “There has been a significant rise in the premium smartphone segment in India. With increasing disposable income and aspirational purchases among the growing middle class, especially the youth, Apple has become the brand of choice for young consumers. Beyond Tier 2 cities, the iPhone represents more than just a smartphone—it’s a lifestyle statement,” he explained.
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Apple’s rise in the Indian smartphone market is not just a testament to its innovative products but also a reflection of changing consumer preferences. With the right strategies in place, Apple is poised to continue its growth story in India.
