Apple has officially denied claims that it uses data collected from its popular voice assistant, Siri, for marketing and advertising purposes. In a recent blog post, the company reaffirmed its commitment to privacy, stating, “Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so.”
This statement comes in response to allegations that Apple is sharing Siri data with third parties. Apple emphasizes that privacy is a fundamental component of its design process, guided by principles such as strong security protections, transparency, control, on-device intelligence, and data minimization.
Apple Explains How Siri Protects User Data
According to Apple, Siri is designed to process as much data as possible directly on the user’s device. This allows for a personalized experience while ensuring that no information is disclosed to Apple’s servers. The company claims it takes great care to minimize the information collected during Siri conversations, gathering only what is necessary to provide accurate results.
Importantly, a user’s personal phone number or Apple Account is not linked to Siri requests. Apple assigns each device a random identifier—an anonymized string of letters and numbers—to process data without connecting it to the user’s identity. This distinction sets Siri apart from many other voice assistants.
Additionally, Apple stated that it does not save audio recordings of user interactions unless the user explicitly consents to share them to enhance Siri’s functionality. Even in such cases, users retain complete control and can opt out at any moment.
In a world where data privacy concerns are becoming increasingly prevalent, Apple’s commitment to safeguarding user data stands out. For more insights on technology and privacy, check out Looffers.com, your go-to source for the latest updates and promotions.
