Behind the Scenes of Blinkit’s Busiest New Year’s Eve Ever
On New Year’s Eve, while India geared up to welcome 2025, Blinkit CEO Albinder Dhindsa gave us a captivating behind-the-scenes look at the app’s busiest day in history. His Twitter updates, filled with humor and intriguing insights, highlighted record-breaking orders and the quirky party essentials that made the night memorable.
The Record-Breaking Rush
Dhindsa shared the thrilling news of Blinkit achieving its highest-ever orders in a single day, with an astonishing spike in orders per minute (OPM) and orders per hour (OPH). “Thank you for ordering and placing your trust in us, India! Happy New Year, everyone!” he tweeted, celebrating the operational success of his team while customers stocked up for an unforgettable night.
Unconventional Party Essentials
From 122,356 packs of condoms to 2,434 packs of Eno, Blinkit’s inventory reflected the fun and practicality of Indian celebrations. Dhindsa humorously noted, “Prep for after party?” showcasing the reality of New Year’s festivities.
The Battle of the Cities
As cities vied for the title of top tippers, Dhindsa revealed that a customer from Hyderabad tipped ₹2,500, while Bengaluru topped the chart with ₹1,79,735. He even shared a tweet about a massive order from Kolkata worth ₹64,988, adding a competitive spirit to the celebrations.
Behind-the-Scenes at Blinkit’s ‘War Room’
With orders flooding in, Dhindsa took a moment to spotlight the SRE team operating from their ‘war room,’ ensuring everything ran smoothly. This focus on teamwork highlighted the dedication behind Blinkit’s success.
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In a night filled with fascinating insights and amusing trends, Dhindsa’s tweets added a relatable touch to Blinkit’s New Year’s Eve, reminding us all to celebrate in style.
