Sirona founders in final stages of buying back brand from Good Glamm The buyback is estimated at around Rs 150 crore, funded by personal capital.
Sirona Founders Set to Buy Back Brand from Good Glamm
In an exciting turn of events, the founders of Sirona, a well-known menstrual hygiene brand, are in the final stages of negotiating a buyback from the Good Glamm Group. This deal, estimated at around Rs 150 crore, is set to primarily be funded by the personal capital of Sirona’s founders. The buyback also includes the repayment of debts incurred during their time with Good Glamm.
The Strategic Move
The buyback marks a significant strategic move for the Sirona founders, allowing them to regain full control of their brand. This decision comes after Good Glamm acquired Sirona as part of its aggressive expansion strategy in the personal care sector. Now, with the founders back at the helm, they aim to steer the brand towards greater innovation and growth.
Financial Implications
With the estimated buyback amount of Rs 150 crore, the founders are poised to not only settle debts but also reinvest in the brand’s development. This financial commitment reflects their confidence in Sirona’s potential and the burgeoning market for menstrual hygiene products in India.
What’s Next for Sirona?
As the buyback process unfolds, Sirona is expected to refocus on its core products while exploring new avenues for expansion. The founders are passionate about creating a positive impact on menstrual health awareness and are likely to leverage their independence to introduce innovative solutions in this space.
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With the buyback in sight, Sirona’s journey is one to watch as they aim to reclaim their place as a leader in the menstrual hygiene market. Stay tuned for more updates!
