Introducing Alexa+: Amazon’s Next-Gen AI Assistant
At the recent 2025 Devices & Services Event, Amazon unveiled Alexa+, an exciting upgrade to its renowned AI assistant. This new version, powered by generative AI, aims to be more conversational, intelligent, and personalized. Panos Panay, SVP of Devices & Services, emphasized that Alexa+ can help users stay organized, learn new things, summarize complex topics, and engage in meaningful discussions.
With Alexa+, managing your smart home, making reservations, discovering new music, and online shopping has never been easier. As Panay noted, “Alexa+ does all this and more—all you have to do is ask!”
Why Alexa+ Stands Out
Conversations with Alexa+ feel natural and intuitive, making interactions feel like chatting with a trusted friend. It utilizes advanced large language models (LLMs) via Amazon Bedrock, allowing it to orchestrate tasks across a multitude of devices and services seamlessly.
- Smart Home Control: Works with Philips Hue, Roborock, and more.
- Reservations: Effortlessly books appointments via OpenTable and Vagaro.
- Music: Streams from Amazon Music, Spotify, and Apple Music.
- Groceries: Orders from Amazon Fresh and Uber Eats.
- Home Security: Alerts via Ring for any suspicious activity.
Alexa+ also learns your preferences, from shopping habits to dietary needs, and offers proactive assistance by notifying you about traffic delays or sales on your favorite items.
Privacy and Security at Its Core
Designed with Amazon’s commitment to privacy, Alexa+ offers a centralized Privacy Dashboard for managing your settings. With robust data protection powered by AWS, you can enjoy peace of mind while using Alexa+.
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Pricing and Availability
Alexa+ is priced at USD 19.99 (approximately Rs. 1,747) per month, but Amazon Prime members can access it for free! The rollout in the U.S. begins soon, starting with Echo Show 8, 10, 15, and 21 device owners.
Stay tuned for more updates, and get ready to transform your daily interactions with Alexa+!
